If your business doesn’t yet have a strong digital presence or if you need to ramp up your conversions quickly, you’ll want to consider Google Ads. Formerly known as Google AdWords, Google Ads put you at the top of search engine results. Of course, you’ll need a functional website and strong content marketing to support your Google Ads campaign. However, with this pay per click strategy, you can essentially jump the line ahead of competitors. Potential customers searching for the products or services you offer will see your business first.
One trick with Google Ads is that they are deceptively simple. Setting up a new ad is easy. However, setting up an effective ad takes more expertise. We’ve taken the time to understand best practices with PPC ads to help you succeed with this incredibly popular marketing strategy.
Facebook provides an interactive platform for you to reach potential new customers and keep existing ones engaged with your brand. Yet, there are many pitfalls that can occur if you aren’t sure how to run social media marketing. We’re here to help you with the right approach for organic posts and paid Facebook advertising. Both strategies are incredibly cost effective. In addition, Facebook offers insights on your target audience to help you focus your message for your ideal customer.
There’s no rule that says you need to use Google Ads in your online marketing plan. However, most successful businesses do use PPC ads on Google. That’s because there’s no faster way to get to the top of search results. In addition, pay per click ads are easy to incorporate into almost any marketing budget, so they’re approachable even for new small businesses.
While search engine optimization gets a lot of attention in the world of digital marketing, social media marketing is also a powerful tool. Promoting your business on Facebook provides an opportunity to see more demographic data about your target audience, which can yield a more tailored approach across all marketing services.
Most business owners simply don’t have the time and expertise to take on digital marketing themselves. Choosing a trusted agency will eliminate any extra work or training for your team and ensure that you’re following a reliable, effective strategy to reach new customers.
Like any marketing service, online advertising can come with a wide variety of price tags. However, most small business owners find PPC ads and targeted social media ads to be effective ways to drive traffic up without a hefty cost. Plus, the high conversion rate of these strategies means that every dollar is well spent!
